Town-wide Trails 

Town-wide trails are a brilliant way to encourage families to explore the high street, discover local businesses, and enjoy time together in a fun, interactive setting. Designed to suit a range of seasonal or themed campaigns, each trail is carefully planned to guide participants through key areas of the town centre, boosting footfall and dwell time in the places that need it most.

These self-led trails are ideal for town councils, BIDs, and shopping centres looking to animate public spaces in a way that’s accessible, cost-effective, and easy to manage.

What’s Included

• Full event planning, route mapping, and trail coordination

• Printed maps, signage, and instructions designed for families

• Trail markers or interactive elements at participating locations

• Optional equipment such as stamps, QR codes, or activity kits

• An optional prize or reward for completion or winners

• Business engagement support to help retailers get involved

• Custom branding available to align with town campaigns or sponsors

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Why It Works

• Encourages families to visit multiple parts of the town

• Supports local shops and hospitality by increasing footfall

• Adds a sense of adventure and discovery for children

• Ideal for school holidays, weekends, and seasonal events

• Easy to scale and adapt for towns of all sizes

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Whether you're running a Halloween trail, Easter hunt, Christmas window challenge or a summer story walk, this format is flexible and proven to engage residents and visitors alike — while giving businesses a reason to get involved.